How Kellyanne Conway operates as Trump’s spin-master


While President Trump had an army of television surrogates appearing regularly on television during the campaign season, just one dominates the cable news cycle these days: Kellyanne Conway.

Whether it’s arguing for “alternative facts” (read: “not facts”) or simply attempting to spin the news in ways that are positive for the new administration, Conway has become the undisputed cable news voice of the Trump White House — and, in a way, Trump’s voice on cable networks.

Listen to almost any one of her interviews, and you’ll hear a phrase along the lines of, “What the president was really saying is. …”

But sometimes, what that really means is, “What I wish the president had said is. …”

She’s Trump’s explainer-in-chief.

That’s an easy enough job when the news is positive. But when the news looks bad for Trump, her explanations generally come in two forms: spinning that negative news in a positive light, or outright deflection.

It becomes a particularly difficult job when she’s asked to explain Trump’s tweets, which often come at strange hours and can be incendiary, sometimes setting the day’s or week’s conversation.

In the video above, we examine how Conway explains and deflects the negative press Trump gets — and why it’s unlikely she will change any time soon.


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